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Prosecco, for her, is not just a drink but a lifestyle, and she embraces this opportunity to tell stories that revolve around that lifestyle. With Viarae, Issa Rae brings her creativity, authenticity, and influence to the world of Prosecco, creating a brand that reflects her own experiences and celebrates the freedom to be unapologetically oneself.
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Emmy- and Golden Globe-nominated actor, producer, and writer Issa Rae has announced the launch of Viarae, a new Prosecco brand made in conjunction with E. & J. Gallo Winery.. Vintage-dated Viarae.
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In October, Rae launched Viarae, a versatile prosecco inspired by her own journey. In a moody underground bar in the Lower East Side of New York City, she explained to a group of journalists and wine enthusiasts that the crisp bubbly "represents some of my best memories.". "It was first introduced to me in a moment when I didn't know.
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Vintage-dated Viarae Prosecco D.O.C. is crafted from 100% glera — the traditional grape of prosecco — grown and made by the prestigious La Marca cooperative in Treviso in Northern Italy. It's an any-occasion kind of vibe. More than just a fresh take on Italian wine, Viarae represents the freedom to let loose and be authentic.
In A Perfectly OnBrand Business Move, Issa Rae Launches Her Own
HEALDSBURG, Calif., (October 16, 2023) - Viarae Prosecco introduces an exciting new voice in wine, celebrating good times and great friends no matter the occasion.A partnership between Emmy- and Golden Globe-nominated actress, producer, entrepreneur, and writer Issa Rae and E. & J. Gallo Winery, Viarae Prosecco is a bright, crisp, lively, and refreshingly refined take on the classic Italian.
Issa Rae Turns Her Love For Prosecco Into Launching Her Wine Brand
By Christen A. Johnson Published: Nov 07, 2023 2:49 PM EST. Save Article. Margie Rischiotto/Viarae. By now, you've seen Issa Rae 's brand new Prosecco, Viarae, nearly everywhere—except, probably.
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Image Courtesy of Viarae Prosecco. Rae has high hopes that Viarae will attract a broad audience of consumers, namely younger drinkers and people of color. In pursuit of those demographics, the bottle boasts luxe, 70s-influenced branding in shades of brown and gold—which Rae had a heavy hand in developing—and a suggested retail price of $19.
Issa Rae Launches Viarae Prosecco
Media heavyweight, Issa Rae recently launched Viarae, a Prosecco that celebrates good times and great friends, no matter the occasion. You may know Rae as an Emmy- and Golden Globe-nominated actress , producer, entrepreneur, and writer , but this latest venture was a natural next step for the creative trailblazer and one she has been working on.
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Photo credit: @runholrun/Instagram. Viarae is a Prosecco brand started by actress, producer, and writer Issa Rae and E. & J. Gallo Winery. The pair partnered up to create a brand of sparkling wine designed to celebrate good moments with great friends. Featuring notes of ripe peach and green apple, Viarae Prosecco is light and crisp with a hint.
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Viarae Prosecco is a sparkling white wine from Issa Rae, the celebrated creator of "Insecure". Perfect for those candid, unfiltered moments with friends, toasting to the level-ups, or just because. It's an any-occasion kind of vibe. Header. Let's Get Acquainted.
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Viarae. Viarae is crisp and refreshing enough to drink on its own, but also carries its weight as a cocktail mixer. So we presented Issa with a prosecco-themed round of F*ck, Marry, Kill: Mimosa.
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Vintage-dated Viarae Prosecco D.O.C. is crafted from 100% Glera — the traditional grape of Prosecco — grown and made by the prestigious La Marca cooperative in Treviso in Northern Italy.
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Viarae Prosecco is a sparkling white wine from Issa Rae, the celebrated creator of "Insecure". Perfect for those candid, unfiltered moments with friends, toasting to the level ups, or. just because. It's an any-occasion kind of vibe. More than just a fresh take on Italian wine, this bright, crisp, and lively blend represents the freedom to let loose and be authentic. Cheers to good friends.
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Viarae is a partnership between Rae and California-based E. & J. Gallo Winery — owners of solid supermarket brands like Barefoot Bubbly and La Marca as well as higher-end labels — and.
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With Viarae, the bottle design takes a different approach to the typical pink and blue Prosecco labels adorned with over-embellished calligraphy, opting for bright green text and a vintage 1970s.
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On Oct. 16, Rae announced the launch of her new wine, Viarae Prosecco, a partnership with global wine and spirits leader E. & J. Gallo Winery. Through a press release, the writer and producer.
